No black box. Here's exactly what happens after you reach out, what I need from you at each stage, and roughly how long it takes.
We start with a short call or written brief to get clear on the product, the audience, and what this animation actually needs to do — sell, explain, or onboard. I'll ask for existing brand assets, product screens, and any reference motion you like.
By the end of this stage we both know the goal, the format, and roughly where the budget needs to sit.
For explainers and onboarding sequences, I write the narrative beats and lay them out as a storyboard or shot list — what's on screen, in what order, and why. This is the cheapest place to change direction, so we iterate here before any animation begins.
Before building the full sequence, I design a few key static frames and one short motion test — usually the hardest transition or the opening beat. This proves the look and the feel of the movement before it's expensive to change.
This is the main build in After Effects, Blender, or DaVinci Fusion depending on what the piece needs — full animation, timing, and easing pass on every beat, working straight off the approved storyboard and style frames.
Sound design, music timing, and a final polish pass — cleaning up easing, spacing, and any rough transitions the rough cut surfaced. Small details, but they're most of what makes motion feel expensive.
Final export in whatever formats you need — MP4, WebM, GIF, or Lottie/JSON for in-product use — plus source files if that's part of the agreement. You get a project folder, not just a video file.
Tap through three quick questions and I'll put together an email with everything I need to give you a real answer — no blank text box required.